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How many times have you accepted a business card from someone and never looked at that card again? Where did the card end up? By using a call to action on your business card you can change this lack of development into something positive for your business.

The purpose of your business card should not be just to get your name in existence; after all it is probably one of the most important marketing tools you have to use. You can learn how to make your business card work for you by inviting your customers to take some kind of action.

Of course, your card still needs all the usual contact information and a logo, and maybe a catch phrase or tagline to pull them in and ensure that they associate you with your company. Build a relationship with your prospective buyer and stop them from putting your card in a drawer or in the garbage. Make them an offer they can't refuse.

A call to action is usually not something that people include on their business card, but doing so offers a big opportunity for your business. It could be your last chance to get potential customers to buy or even look at your card again.

Invite your customer to "Visit Our Website to get Your Free Sample" or whatever it is you have to offer. Have them present this card for a free estimate, or offer a special introductory price. You can even turn your card into a coupon for $3.00 off their first purchase, but the main idea is to encourage prospective buyers to take some kind of action.

Your call to action can be on the front of your card and be included in your overall design, but why not utilize both sides and have your offer on the back of the card. List some of the services your business is known for, and 5% off your first order. Always use the most powerful advantage your merchandise has to present.

On the back of your card use a convincing testimonial that includes a specific result and make an offer so that they can be just like this person, animal, etc. It is also a good idea is to limit your offer to a specified time frame or a trial period; this will add to the perceived value of your product or service.

Also, a guarantee of your product will add peace of mind, and shows that you also have faith in it and they should too! Convince your customer that what you have is what they need. Tell them what could happen if they don't use your product or service.

Remember to make your overall design pleasing to the eye with a professional look, and insist on quality printing for your cards. After all, your card represents you and your business. Look at it as a marketing opportunity to communicate important details about your business and introduce your products benefit to your customers or clients.